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Publicis Groupe Senior Project Leader in New York, New York

Company Description

We partner with our clients to create ideas rooted in shopper psychology. Together, we help our clients deliver results while setting them up for success in the future. It’s simply what happens when you have strategy, creative, and execution working to reach shoppers when and where it matters most.

Our approach isn’t actual rocket science, but there’s a reason no other agency can execute ideas like we do.

Talent is at the heart of everything we do.

We’ve put together a team of talented and passionate individuals from around the globe.

Job Description

Saatchi & Saatchi X is seeking a customer-focused, service-minded, organizationally savvy and strategic-thinking professional to serve as a Senior Project Lead. In this role, you will manage Creative Marketing strategies and executions with a focus on Retail. The responsibilities of this role involve turning communications insights into brand strategies and executions for the category. These marketing efforts are intended to further business goals by driving conversion. Day-to-day responsibilities include developing marketing assets for product launch, in-store merchandising demo content and signage, promotions and retail.com and with a specific focus on video content and flagship shop-in-shop experiences.

The individual in this position will work closely with other key members of IM and product management to bring the projects to life. Strong tactical project management skills, creative development expertise and cross functional communication are required.

The successful candidate for this role should:

  • Have a deep understanding of the digital and in-store shopper experience journey, consumer pain points and industry best practices.

  • Have a positive attitude and a strong sense of urgency.

  • Have a high level of confidence, integrity and enthusiasm that fits a fast-paced, energetic organization.

  • Have excellent communication and presentation skills, with high attention to detail.

  • Be based out of our Ridgefield Park, NJ office 4 days a week.

Detailed responsibilities of this challenging and rewarding role include, but are not limited to the following:

  • Communications & Product Launch:

  • Assist in developing and delivering an overall lineup messaging hierarchy (strategy and copy) for assigned product category(s) in conjunction with key stakeholders.

  • Prepare, execute, and track product launch materials.

  • Work with legal, Brand and key stakeholders on approvals, as appropriate.

  • Briefs:

  • Work with the team to develop insight-based and thorough creative briefs to initiate projects.

  • Project Management:

  • Manage work against deliverables schedules; communicate and align expectations cross-functionally.

  • Retail In-store Shopper Experiences:

  • Co-Develops the in-store shopper experience plan in conjunction with Sr. Manager and executes it.

  • Develop POP and graphics materials for retail displays and oversee production/distribution.

  • Retail Online Shopper Experiences:

  • Localize HQ content and or create new assets for Product Pages as needed.

  • Develop and or localize online branded experience content for cross-retailer use.

  • Develop online ads and other assets to improve brand discoverability within retailer websites.

  • Promotions:

  • Develop promotional toolkit in conjunction with cross-functional teams. Provides communicational materials and assets for retailers to execute programs. Develop and track KPIs.

  • Ad Hoc Projects:

  • Secure insights, develop strategies and execute ad hoc projects as assigned.

  • Performance standards:

  • Attainment of goals and KPIs aligned with management.

  • Results from field sales surveys on the effectiveness of materials.

  • Timely execution of projects.

  • Number of rounds of revisions with agencies as determined by project.

  • Co-Develops the in-store shopper experience plan in conjunction with Sr. Manager and executes it.

  • Develop POP and graphics materials for retail displays and oversee production/distribution.

Qualifications

  • 5+ years of experience in marketing, 3+ years in digital marketing, advertising, or related field. Retail marketing experience a plus, but not required.

  • Strong cross-functional collaboration skills; proven ability to coordinate initiatives across teams.

  • Superior project management skills, including the ability to prepare written plans and schedules, identify objectives, and coordinate projects

  • High level of confidence, integrity and enthusiasm that fits a fast-paced, energetic and proactive organization.

  • Work independently and actively in a team environment in order to achieve business objectives, personal and team goals and complete assignments within established time frames and specifications.

  • Excellent communication and presentation skills, with high attention to detail. Must be able to articulate clearly and effectively over the phone and through email.

  • Excellent PowerPoint and Excel skills are critical in this role.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more

  • Monetary assistance and support for Adoption, Surrogacy and Fertility

  • Monetary assistance and support for pet adoption

  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

  • Tuition Assistance

  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

  • Matching Gifts programs

  • Flexible working arrangements

  • ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Saatchi & Saatchi X is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com .

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $84,500 - $95,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/29/2024.

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